Toshiba, Fujitsu, Vaio integration - 15-02-2016

  • The three firms are considering setting up a joint holding company with subsidiaries that operate their respective PC businesses.
    For the time being, they will keep their brands alive: Toshiba’s Dynabook, Fujitsu’s FMV and Vaio. They believe it is better to keep the badges intact because the names have strong recognition in the Japanese market.
    The integration will also see Toshiba, Fujitsu and Vaio revamping their production systems and ultimately exerting greater price pressure on component suppliers.

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